Are you tired of the same old tourist wine bars in London? Then it's time to step up your game and visit Loire Alley, London, the most fashionable wine appreciation alleyway in the city. Located just a stone's throw from The Strand, Loire Alley is quickly becoming the place to see and be seen with this city's preeminent wine aficionados.

Nestled amongst a warren of winding streets, Loire Alley boasts a collection of chic service entrances, fashionable bins and stink pipes. This little corner of London has a distinct flair that makes the Loire Valley in France look like an absolute dump.

One of the highlights of a visit to Loire Alley is a stroll down its charming cobblestone streets, lined with window boxes tended by shopkeepers whose mouths overflow with expletives. The area is also home to a number of rats, perfect for a relaxing wine and cheese picnic on a sunny day.

But the real draw of Loire Alley has to do with the ear as much as the tongue. It is known for the melodious sound of wine bottles clattering down the alley with an inimitable clamour distinctive to the region. Call it a sonic terroir. Whether you're a connoisseur of bin lid banging, cat calling, screaming people or just plain bottle smashing, Loire Alley, London is the place to be.

And for those who love to drink, Loire Alley is a dream come true. The neighbourhood is dotted with boutique windows through which to hurl your wine bottle or indeed your whole body. And with so many nearby wine bars, there's always a cosy place to stop and scream at departing snobs who will never understand the way the world truly works.

So the next time you're pondering a holiday to one of the finest wine regions on the globe, skip the Loire Valley, France and head to the Loire Alley, London. It's the perfect escape from the things you're running from, both inside yourself and down the street, offering a chance to relax, unwind and indulge in the just fine wine of Britain.

Whilst you're here, get an official Loire Alley London souvenir—perhaps a coaster or a wine bottle label that turns any crap wine into a bottle from Loire Alley.