Jolly & Goode FAQ header

Why is the shop called Jolly & Goode?

Jolly & Goode was founded by Oliver Jolly and Emma Goode. Jolly & Goode products are cheeky, lovely, brilliant and distinctly British. As we put it, Jolly Apparel & Feel Goode Gifts. So the name Jolly & Goode encapsulates who we are and what we're about. If you're British or an Anglophile, you'll take extra delight in some of the cultural references we use. Others may stare blankly at our items wondering what it all means. We're unapologetic about that—sorry!

Why are whimsical gifts the best?

Whimsical gifts have a playful, lighthearted quality that can bring joy and happiness to people. Whimsical gifts reflect and encourage the playful parts of the recipient's personality.

The best whimsical gift not only brings a smile to someone's face when they first receive it, but every time they see or use that item in the future. It's a happiness that reverberates through time. In that sense, whimsical gifts are the gifts that keep on giving.

Since our gifts include wearable items, they can bring joy to anyone who beholds them as one moves through the world. In that sense, a gift from Jolly & Goode can create a ripple effect of joy in the world. The recipient experiences that positivity. As they walk through the park, arrive at a pub or cafe, they bring an effervescence with them.   

Is there a Jolly & Goode retail store?

Hopefully in the future, perhaps in London or Brighton. At present, Jolly & Goode items are available at and one may shop our social profiles on Instagram, Facebook, Pinterest and the Shop app by Shopify. 

Do you offer free or carbon-neutral delivery?

Yes. We offer free carbon-neutral delivery to addresses in the UK & US. Elsewhere, get free carbon-neutral delivery is on orders over £30 (or the equivalent value in your currency).

If you pay more for Express (during checkout), you may see the item slightly faster. The estimated time for Express can be seen during the checkout process. Express is available in most places. If it isn't available in your area, you won't see the option during checkout. 

Do you sell gift cards? How do they work?

Yes, and our gift cards work as a form of payment, which one may use repeatedly until the full amount has been spent. They do not expire. The recipient can either follow a link which automatically applies the gift card value to the basket, or enter their unique code during checkout. Here's the link to our gift card

Currently, we're offering discounted gift cards.  

What if there's something wrong with my order? How often do you have to resend an item because there's something wrong with it?

This happens 0.26% of the time. That is indeed less than 1%. If there is something wrong (if we made a mistake in production) we will make it right. But this rarely happens, thanks to our quality control checks. So the main thing is to get your sizing right, which is why we include size guides on every sized product in both imperial and metric units.  

If you need to start a return for a production error, contact us.

Are your materials ethically and sustainably sourced?

We do source materials from suppliers with clear ethical and environmental policies, and we are committed to continual improvement in this area.  

We offer many organic cotton products. The cotton shirts we print on are sourced from manufacturers who are committed to being 100% sweatshop free, and the process they use requires 7x less water than average t-shirt manufacturer. 

In other product categories (such as our Totes) you'll find both organic cotton and recycled polyester products. For durability and ease cleaning, certain products (such as swimsuits and athletic apparel) are made with recycled polyester or blended fabrics.

So again, we're not perfect, but this is top of mind, and we make new improvements all the time. 

Apart from your materials and products, how is your process eco-friendly?

Overproduction is a huge problem with clothing brands. The average fashion company produces 35% more products than they sell in a given year. This wastes energy and natural resources, produces unnecessary pollution, and more.

Our products are made on demand when you order them, which dramatically reduces or eliminates overproduction and related waste.

We also work with a network of production facilities around the globe to produce products as close to your location as possible, which reduces the required energy and cost of delivery.

If you live in the UK, for example, your item will be produced in the UK (near Birmingham). If you live in the US, your item will be produced in Los Angeles or Charlotte.

Exceptions are made if there are supply chain issues, in which case your item might be produced at a facility farther from you in order to get you the item faster than you would from a local facility.

Are you on social media?

Yes, please join us on Instagram, Facebook and Pinterest. All of these profiles can be shopped, so if we post something you fancy, you can view that product within these apps.

And if you'd like to be apprised of future updates and special offers, sign up for our newsletter using the form below.

Where can I contact you if I have a question not covered here?

Drop us an email at — alternatively, this shop does have a chat feature.