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Our Unoptimised collection of apparel and gifts is for those of us who resist the endless pressure to optimise (or worse, optimize) every aspect of our quantified selves. Wear these items to the pub or other locations where the Unoptimised congregate to enjoy Unoptimised moments. Cheers.

Free Delivery

Enjoy carbon-neutral delivery, free in the UK & US, free elsewhere with purchases over £30. Items are shipped with package tracking from the UK, US, EU, and Australia. Offsets support carbon sequestration.

Do Gooders

Every purchase supports a charitable cause. We work with designers and artists to support the causes they care about through the sale of clothing and gifts.

Made for You

We make your items when you place an order, as this is more eco-friendly. Expect delivery 7 to 14 days after placing an order. Thanks for supporting our efforts as a small business aiming to do right by you and the planet.