Jolly & Goode News

Tucked behind Brighton's seafront, The Lanes is Britain's most charming shopping district — a labyrinth of independent jewellers, boutiques, cafés and curiosities. Here's everything you need to know before you visit.

The Lanes Brighton: Your Guide to Brighton's Most Charming Shopping District

Tucked behind Brighton's seafront, The Lanes is Britain's most charming shopping district — a labyrinth of independent jewellers, boutiques, cafés and curiosities. Here's everything you need to know before you visit.
Read more
Brighton has always done things differently. From the Regency extravagance of the Royal Pavilion to the Mods roaring in on Vespas

Brighton: Britain's Most Stylish Seaside Town

Brighton has always done things differently. From the Regency extravagance of the Royal Pavilion to the Mods roaring in on Vespas, it's a town that has never quite followed the rules — and has always looked good not doing so.
Read more

New In

View all
Quick buy
Hold Fast Nautical Unisex T-Shirt
$34.00
Navy
Jolly & Goode Navy / XS Hold Fast Nautical Unisex T-Shirt Cheeky British Style
 True Royal
Jolly & Goode True Royal / XS Hold Fast Nautical Unisex T-Shirt Cheeky British Style
 Heather Slate
Jolly & Goode Heather Slate / XS Hold Fast Nautical Unisex T-Shirt Cheeky British Style
 Kelly
Jolly & Goode Kelly / XS Hold Fast Nautical Unisex T-Shirt Cheeky British Style
 Leaf
Jolly & Goode Leaf / S Hold Fast Nautical Unisex T-Shirt Cheeky British Style
+ 2 more
Quick buy
Hold Fast Nautical Youth Tee
$28.00
Navy
Jolly & Goode Youth T-shirts Navy / S Hold Fast Nautical Youth Tee Cheeky British Style
 Forest
Jolly & Goode Youth T-shirts Forest / S Hold Fast Nautical Youth Tee Cheeky British Style
 True Royal
Jolly & Goode Youth T-shirts True Royal / S Hold Fast Nautical Youth Tee Cheeky British Style
 Kelly
Jolly & Goode Youth T-shirts Kelly / S Hold Fast Nautical Youth Tee Cheeky British Style
+ 1 more
Quick buy
Chalk Stream Island Clarity Always Vintage Hoodie
$72.00
G. Dyed Blue Grey
Jolly & Goode Hoodies G. Dyed Blue Grey / S Chalk Stream Island Clarity Always Vintage Hoodie Cheeky British Style
 G. Dyed Misty Grey
Jolly & Goode Hoodies G. Dyed Misty Grey / S Chalk Stream Island Clarity Always Vintage Hoodie Cheeky British Style
Quick buy
Watercolour Polkadot Cotton Skater Dress
$62.00
Quick buy
Black & White Houndstooth Cotton Bodycon Dress
$62.00
Quick buy
Prime Meridian 0° 0′ 0″ Long Sleeve Shirt
$42.00
Quick buy
Women's Union Jack Garment-Dyed Shorts
$42.00
Washed Black
Jolly & Goode women's shorts Washed Black / S Women's Union Jack Garment-Dyed Shorts Cheeky British Style
 Vintage White
Jolly & Goode women's shorts Vintage White / S Women's Union Jack Garment-Dyed Shorts Cheeky British Style
Quick buy
Meridian Half-Zip Pullover | British Heritage Fleece
$74.00
Quick buy
Crowned British Blue Heavyweight Hoodie
$58.00
Quick buy
A Little Something Extra Unicorn Cropped Tee
$38.00
Light Washed Denim
Jolly & Goode Crop Tops Light Washed Denim / S A Little Something Extra Unicorn Cropped Tee Cheeky British Style
 Vintage White
Jolly & Goode Crop Tops Vintage White / S A Little Something Extra Unicorn Cropped Tee Cheeky British Style
Quick buy
Nosy Parker Journal
$28.00
Quick buy
Union Jack T-Shirt Dress | Oversized British Flag Dress
$62.00
Quick buy
Steady On Surf Club Kids T-Shirt
$32.00
Navy
Jolly & Goode kids shirts Navy / XS Steady On Surf Club Kids T-Shirt Cheeky British Style
 Royal
Jolly & Goode kids shirts Royal / XS Steady On Surf Club Kids T-Shirt Cheeky British Style
Quick buy
Jolly Goode London Crowned Dog Long Sleeve Shirt
$46.00
Quick buy
Floral Bodycon Dress | Pink & Blue
$62.00
Quick buy
Steady On Surf Club Skeleton Surf King Hoodie
$52.00
Navy
Jolly & Goode Hoodies Navy / S Steady On Surf Club Skeleton Surf King Hoodie Cheeky British Style
 Royal
Jolly & Goode Hoodies Royal / S Steady On Surf Club Skeleton Surf King Hoodie Cheeky British Style
 Indigo Blue
Jolly & Goode Hoodies Indigo Blue / S Steady On Surf Club Skeleton Surf King Hoodie Cheeky British Style
 Irish Green
Jolly & Goode Hoodies Irish Green / S Steady On Surf Club Skeleton Surf King Hoodie Cheeky British Style
+ 1 more
Quick buy
Get Stuffed Pillowcase – Cheeky British Gift
$36.00
Quick buy
Subtle Union Jack Long Sleeve Tee | Garment Dyed
$44.00
Quick buy
Women's A Little Something Extra Unicorn Boxy Fit Tee
$38.00
Vintage White
Jolly & Goode Women's Shirts Vintage White / S Women's A Little Something Extra Unicorn Boxy Fit Tee Cheeky British Style
 Washed Lavender
Jolly & Goode Women's Shirts Washed Lavender / S Women's A Little Something Extra Unicorn Boxy Fit Tee Cheeky British Style
Quick buy
GB Lion Tee | Union Jack Sleeve | Great Britain T-Shirt
$42.00
Heather Dust
Jolly & Goode Shirts & Tops Heather Dust / S GB Lion Tee | Union Jack sleeve Cheeky British Style
 Vintage White
Jolly & Goode Shirts & Tops Vintage White / S GB Lion Tee | Union Jack sleeve Cheeky British Style
 Solid White Blend
Jolly & Goode Shirts & Tops Solid White Blend / S GB Lion Tee | Union Jack sleeve Cheeky British Style