When people think of British symbols, they usually picture the lion, the crown, or the Union Jack. But there's another creature woven into the very fabric of British identity, one that's been there since the 12th century, rearing up proudly on the Royal Coat of Arms: the unicorn.
Scotland's National Animal
The unicorn has been Scotland's official national animal since the 1300s. In Celtic mythology, the unicorn represented purity, power, and independence — qualities the Scots were rather keen on projecting. It was also believed to be the natural enemy of the lion, which made pairing the two on the Royal Coat of Arms a rather pointed political statement when England and Scotland united under James VI in 1603.
On the coat of arms, the lion represents England and the unicorn represents Scotland. The unicorn is traditionally shown in chains — not because it's tamed, but because a free unicorn was considered so powerful and dangerous that only a chain could contain it. Fierce.
The Unicorn in British Heraldry
The Royal Coat of Arms features the unicorn prominently, and it appears on everything from passports to currency to official government seals. It's one of the most enduring symbols in British heraldry — and one of the most misunderstood. Most people assume it's whimsical. In reality, it's a symbol of untameable strength.
Which, if you think about it, is very on-brand for Britain.
Wear the Legend
At Jolly & Goode, we've leaned into the unicorn's rightful place in British iconography — and turned it into wearable style. Whether you're after something bold, something classic, or something with a bit of cheeky British swagger, we've got you covered.
Start with the iconic British Unicorn | Galloping | Garment-dyed Tee — a statement piece that captures the spirit of the charging unicorn in all its glory.
For something a little more refined, the British Unicorn Shield Tee | Left Chest brings heraldic style to everyday wear, while the British Unicorn Tee with Shield on Sleeve puts the crest exactly where it belongs.
Prefer long sleeves? The British Unicorn Shield | Garment-dyed Long-Sleeve Shirt is a wardrobe staple with serious heritage credentials.
Going for full outfitter mode? The BU British Unicorn Outfitters Hoodie makes the whole range feel like a proper collection — because it is.
And for the little ones who deserve a bit of magic too, the A Little Something Extra | Unicorn Youth Tee is a crowd-pleaser every time.
More Than a Myth
The unicorn isn't just a fairy tale creature — it's a symbol of the bold, the independent, and the unapologetically British. It's been on the Royal Coat of Arms for over 400 years.
Shop the full British Unicorn collection at Jolly & Goode and wear the legend.

















































































































































































































