Permacrisis & Sons Unisex Hoodie

£46 £59
Colour
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Winston Churchill famously said, ‘Never let a good crisis go to waste.’

Permacrisis & Sons has done him one better. Founded by Heraklion Permacrisis and his sons Willard and Henry, Permacrisis & Sons makes Authentic Dispirited Apparel for British women, men and kids.

In the UK, Permacrisis was both an overnight and sustained success, seeing robust sales through pandemic lockdowns, War in Ukraine, the Cost of Living Crisis, the arrival and departure of various prime ministers, and so much more.

Unlike other lifestyle brands which promise a life of ease and optimism, Permacrisis & Sons is well-positioned to profit from whatever bleak scenario this parallel universe may bring.

Willard Permacrisis believes that beneath the fear and anxiety lies an inherent love of life.

‘If you didn’t love life, you don’t get wreaked by anxiety. That’s something to hang your hat on, isn’t it? Your distress means life has been pretty good up to now. Good enough that you fear losing it. Cheers to that.’

Henry concurs. ‘That’s what you represent when you wear a Permacrisis & Sons item, the love of life that underlies today’s crisis and tomorrow’s or whatever life may bring.’

Permacrisis & Sons is now available exclusively at Jolly & Goode UK.

Who knew that the softest hoodie you may ever own would come with such a fantastic design. With a unisex fit, it looks great on everybody, even in the midst of a crisis.

• 100% cotton face
• 65% ring-spun cotton, 35% polyester
• Front pouch pocket
• Self-fabric patch on the back
• Matching colour flat drawstrings
• 3-panel hood

Size guide

  CHEST WIDTH (inches) LENGTH (inches)
S 20 27
M 21 28
L 23 29
XL 25 30
2XL 26 ½ 31
3XL 28 32
  CHEST WIDTH (cm) LENGTH (cm)
S 50.8 68.6
M 53.3 71.1
L 58.4 73.7
XL 63.5 76.2
2XL 67.3 78.7
3XL 71.1 81.3
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