Permacrisis & Sons Unisex Hoodie
Winston Churchill famously said, ‘Never let a good crisis go to waste.’
Permacrisis & Sons have done him one better. Founded by Heraklion Permacrisis and his sons Willard and Henry, Permacrisis & Sons makes Authentic Dispirited Apparel for British women, men and kids.
In the UK, Permacrisis was both an overnight and sustained success, seeing robust sales through pandemic lockdowns, War in Ukraine, the Cost of Living Crisis, the arrival and departure of various prime ministers, and so much more.
Unlike other lifestyle brands which promise a life of ease and optimism, Permacrisis & Sons is well-positioned to profit from whatever bleak scenario this parallel universe may bring.
Willard Permacrisis believes that beneath the fear and anxiety lies an inherent love of life.
‘If you didn’t love life, you don’t get wrecked by anxiety. That’s something to hang your hat on. Your distress means life has been pretty good up to now. Good enough that you fear losing it. Cheers to that.’
Permacrisis & Sons is now available exclusively at Jolly & Goode.
Who knew that the softest hoodie you may ever own would come with such a fantastic design. With a unisex fit, it looks great on everybody, even in the midst of a crisis.
• 100% cotton face
• 65% ringspun cotton, 35% polyester
• Front pouch pocket
• Self-fabric patch on the back
• Matching colour flat drawstrings
• 3-panel hood
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We make each item especially for you. This is the more eco-friendly choice because we don't waste resources by overproducing—to our astonishment, 85% of textiles produced by our industry end up in landfills. Thank you for making a better choice with Jolly & Goode. Learn more about our Climate Commitment.
Enjoy free and carbon neutral delivery on all orders in the UK & US. Elsewhere, get free carbon neutral delivery on all orders over £30 in value in whatever currency you fancy.