Jolly & Goode uses Madera Font by Malou Verlomme and Monotype UK
At Jolly & Goode, many of our designs are driven by typography (for instance, the Dick Ensian line). So when it came time to choose the right typeface for our store itself, we looked at every font under the sun. Ultimately, we chose Madera.
We use different weights of Madera for body text, headlines, menus and more. Indeed, this text you're reading is Madera.
Here's a video about what went into that process.
Many thanks from everyone at Jolly & Goode to Malou Verlomme and Monotype UK for giving us such a lovely font.